Art, culture & sustainability will be celebrated at VR Bengaluru, Whitefield

From The Times of India

Staying true to its core philosophy of Connecting Communities, and in the build up to the official launch in May 2016, Virtuous Retail’s flagship lifestyle destination VR Bengaluru launched the Whitefield Art Collective presented in association with on February 13. This initiative, which will be open to visitors until March 13, aims to celebrate art, culture and sustainability .

To mark the launch of the Whitefeild Art Collective, VR Bengaluru unveiled the VR Green Project, an attempt to focus attention on the issue of environment pollution. The project fea tures an electric vehicle painted by renowned artist Farhad Hussain, in an effort to celebrate a solution that offers citizens a mobility choice that is more sustainable. The completed work of art will be auctioned at a later date with the proceeds being donated to the non-profit organization called Solid Waste Management Round Table.

Dubbed by Bengalureans as the `Black Box on Whitefield Road’, VR Bengaluru through the Whitefield Art Collective has a compelling vision to bring art to the community in an accessible and engaging format outside of traditional galleries. “Whitefield Art Collective is a reflection of our strong commitment to provide a unique experience beyond shopping to our customers,” said Sumi Gupta, Director, Virtuous Retail. “Public art can enhance and transform space,” she added.

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