Brigade Group, a Bengaluru
–based real estate
developer, has launched Brigade Real Estate
Accelerator Program (REAP).
“REAP is being set up with the aim to give real estate
innovators and inventors in the country an organised approach to help build sustainable and scalable businesses,” said Nirupa Shankar, brainchild of this new initiative, and director, Brigade Hospitality services.
The real estate
sector is one of the most globally recognised sectors contributing a significant number of jobs and GDP growth. In India, real estate
and allied industries are the second largest employers after agriculture and are slated to grow at 30 per cent over the next decade, she said. “To keep pace with the ever-changing needs of the business, it is imperative to accelerate the pace of adoption of innovation and disruptive technologies in the industry,” said M R Jaishanakr, CMD Brigade Enterprises.
“Brigade REAP has been conceptualised to combine resources within the group, as well as with partners and well-wishers to add value to young companies and help them build innovative and path-breaking companies from India,” he said.
Credits The Hindu Business Line