Branded as Symphony Cloud, the indigenously designed air cooler resembles with a split AC and will be initially launched in Ahmedabad on Thursday. In next five-six months it will be taken to other parts of the country.
“We have applied for a global patent for our ‘wall-mount’ design of air cooler. We are probably the first Indian Consumer Durable company to have filed for a global patent for a product. It took us 20 years to finally come to this design. This reinforces our commitment towards Make in India,” said Achal Bakeri, chairman and managing director, Symphony Ltd here.
Priced at Rs. 14,991 inclusive of installation charges in Ahmedabad, the wall-mounted air cooler has 15 litres of in-built water tank and doesn’t have an outdoor unit like a split AC. The electricity consumption is believed to be ten times lower than a split AC at merely 250 watts per hour, yet covering 100 square-feet of room area. Unlike other air-coolers, Cloud occupies no floor space, uses automatic water fill technology and is easy to mount on a wall.
“Cloud will be a game-changer for air cooling industry globally. We have created a detailed user manual to get the best performance. Unlike an AC, air cooler requires windows to be open,” added Bakeri.
The new model will be made at Symphony’s third-party manufacturing facility in Pune. “We will have different models in due course of time. The current model will be equivalent to a 1.5 tonne AC,” Bakeri said.
India’s residential air cooler market is estimated at Rs. 3000 crore or about 6 million units, of which organised market is of around 2 million units. The overall market is growing at around 15-20 per cent per annum.
Symphony, which holds about 50 per cent market share in the branded air cooler segment, has total installed capacity of 1 million units per annum.
Credits The Hindu Business Line