Largest Gold Class, IMAX and 9 screen multiplex in Whitefield: PVR

Article from Economic Times

BENGALURU: PVR announced the opening of a 9-screen multiplex at VR Mall in Whitefield on Monday. The tally of the city’s largest multiplex now stands at 57 screens across 7 properties in Bengaluru.

PVR also launched its second IMAX (after Forum Mall, Koramangala) and four Gold Class screens in the property.
Speaking to ET, Ajay Bijli, CMD, PVR Ltd, said that Bengalureans showed high inclination towards technology and luxury, and had a healthy appetite to watch and appreciate movies across genres. The Whitefield catchment, he added, was important given the high concentration of techies and corporate professionals.

“When you build a 1500-seater cinema with Gold Class and IMAX, you try catering to a discerning audience with the appropriate age profile and professional background,” he said. “The kind of demographic profile that Whitefield has would appreciate an offering like this.” The facility is spread across 61,140 square feet of area.

The Gold Class has state-of-the-art technology including 3k to 4k projection systems, 7.1 channel surround sounds and next-generation 3D technology.

PVR’s investments in Bengaluru are to the tune of Rs. 150 crore, averaging on Rs. 2-3 crore per screen. “In the next 10 days, we will be launching a 16-screen complex at Vaishnavi Sapphire Mall in Yeshwanthpur. A 12 screen complex at Vega City Mall in JP Nagar is also in the pipeline,” said Bijli.

With the opening of this multiplex, PVR’s total screen count has gone up to 491 screens at 109 locations across 44 cities in 15 States and one Union Territory.


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